MarTech Strategy & Evaluation Tools

Selecting the right MarTech solutions is critical for maximizing efficiency, optimizing budgets, and driving marketing success. With so many tools available, it’s easy to fall into the trap of redundant platforms, poor integrations, and costly mistakes. This collection of expert-built resources—designed from 50+ real-world MarTech vendor evaluations—gives you structured, repeatable frameworks to confidently assess vendors, justify investments, and build a MarTech stack that truly delivers results.


Explore our tools below and start making data-driven, strategic MarTech decisions today.

MarTech Vendor Evaluation Scorecard & Use Case Guide

This comprehensive evaluation guide is built from 50+ successful MarTech vendor evaluations and provides:

  • A structured, weighted scorecard to objectively compare vendors.
  • Evaluation frameworks for 10 key MarTech categories, from CRM to CDPs.
  • Multiple real-world use cases per category to align vendors with business needs.
  • A repeatable Excel evaluation tool to streamline vendor selection.
  • Expert insights on avoiding common selection mistakes.
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