William Flaiz

Driving Pharma Digital Transformation with Proven Global Strategies

I am a digital transformation leader with over 20 years of experience, specializing in simplifying MarTech, integrating AI, and delivering customer-centric solutions for pharmaceutical enterprises. My expertise shines through high-impact projects that tackle tech overload, legacy systems, and compliance challenges, making me a strong candidate for VP/Director roles and consulting engagements.

My standout achievement is leading the International Web Strategy for Novartis across 90 countries. I developed a unified platform strategy that balanced global consistency with local customization, creating an architecture for country-level content and experience flexibility without altering the core platform. This optimized the healthcare professional (HCP) user experience across diverse regulatory environments, projecting a 52% reduction in development and maintenance costs. The strategy’s success was validated by its implementation and build after my departure, showcasing my forward-thinking vision.

Additionally, I spearheaded the Website Risk Mitigation project, cataloging and assessing 1,200+ unmanaged websites globally. By identifying significant legal and regulatory risks from unowned properties, I conducted business criticality assessments and devised a systematic retirement plan, with implementation underway during my tenure and continued post-departure.

I focus on managing global complexity, ensuring compliance, and driving measurable ROI through strategic assessments (2-4 weeks) and fractional executive roles (3-6 months). My approach turns technology into a competitive advantage, addressing pharma pain points with actionable insights.

Ready to transform your pharma digital strategy? Connect with me for a execitive opportunity or a tailored consulting solution to unlock growth and efficiency.