William Flaiz

William Flaiz

Bridging Strategy, Technology & Execution to Drive Enterprise Digital Growth


I am a digital transformation leader with a proven track record of helping enterprises optimize MarTech, unify global web ecosystems, and leverage AI for scalable, customer-centric growth. With over 20 years of experience in digital strategy, paid media, and marketing technology integration, I’ve led multi-million-dollar initiatives that bridge the gap between business objectives, customer needs, and technological innovation.


Throughout my career, I’ve driven high-impact digital transformations for global brands, including:

  • Novartis – Led the consolidation of 900+ websites across 90+ countries, reducing operating costs by 52% and enhancing compliance.
  • Razorfish – Built a $50M+ digital consulting division, scaling performance marketing, CRM, and analytics for enterprise clients.
  • Best Reviews & Nexstar – Developed AI-driven SEO and media strategies, increasing organic traffic revenue by 28%.


I specialize in helping organizations streamline their MarTech ecosystems, align digital investments with business priorities, and drive measurable growth through AI-powered marketing, automation, and data-driven decision-making.


My approach: I focus on simplifying complexity, enhancing cross-functional alignment, and turning technology into a competitive advantage. Whether it’s overhauling a MarTech stack, unifying data for a seamless customer experience, or implementing AI-driven strategies for personalization, I provide the expertise and strategic insight needed to accelerate digital transformation.


Let’s connect to discuss how your organization can optimize its digital ecosystem and unlock new growth opportunities.



A wooden mannequin is sitting on a block holding a sign that says martech.

The Silent Stack: MarTech Tools You Didn't Know You Needed

By William Flaiz • June 2, 2025
Discover overlooked MarTech optimization tools that bridge the gap between functional stacks and exceptional ROI. Strategic insights for digital leaders.
A group of people are sitting around a table working on a project.

How Design Thinking Fixes Broken MarTech Stack

By William Flaiz • May 28, 2025
Discover how design thinking principles solve MarTech implementation challenges by shifting focus from fixing technology to designing for user experience.
A person is typing on a laptop computer with a group of people on the screen.

A Strategic Guide to AI-Powered Audience Segmentation

By William Flaiz • May 17, 2025
Discover how B2B CMOs can implement AI for hyper-targeted audience segmentation that drives engagement, accelerates revenue growth, and transforms customer understanding.
A group of people are walking up a set of stairs.

The Healthcare CMO's Roadmap to AI-Driven Patient Journey Segmentation

By William Flaiz • May 9, 2025
Learn how enterprise healthcare CMOs can implement AI-powered segmentation strategies to enhance patient engagement, improve marketing ROI, and support value-based care initiatives.
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