MarTech Audit Checklist

Your MarTech stack grew by accumulation, not by design. Someone bought a tool for a campaign that ended two years ago. Another team adopted a platform without checking whether the existing one already did the same thing. And nobody's added up what all of it actually costs.

Audit. Consolidate. Recover.

The MarTech Audit Checklist is an 8-phase diagnostic framework that helps you map your entire stack, quantify waste, and build an action plan that delivers measurable savings.

What's Inside

• 42 diagnostic checkpoints across inventory, usage, redundancy, integration, cost, ROI, compliance, and optimization
• Pro tips from real enterprise projects, including a global consolidation that cut operating costs by 52%
• A scoring system with three tiers so you know exactly where your stack stands
• A 90-Day Action Plan framework organized by priority: stop the bleeding, consolidate, then optimize
• A blank Tool Inventory Worksheet with category and action codes to start your audit immediately
• Guidance on compliance and governance gaps that most audits skip entirely

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