Marketing Automation Workflow Health Checklist
Marketing automation breaks quietly. A trigger misfires, a segment drifts, a sales handoff drops — and the numbers look fine until they don't. This is the diagnostic I run before trusting any automation program.
Find the leaks before they cost you.
A 35-point diagnostic across 8 sections, built from real audits of Marketo, Pardot, HubSpot, and Salesforce environments.
What's Inside
- 35 diagnostic points across 8 sections of your automation program
- Checks for trigger accuracy, audience qualification logic, and engagement drop-off
- Marketing-to-sales handoff integrity tests that catch silent leaks
- Data quality, governance, and performance-measurement checkpoints
- PRO TIP callouts from enterprise projects and RED FLAG warnings to watch for