MarTech Vendor Evaluation System

Most MarTech vendor decisions get made on demo polish and gut feel, then unravel six months later when the tool doesn't fit how you actually work. This is the system I use to take the politics and guesswork out of selection — built from 50+ real enterprise vendor evaluations.

Score. Compare. Decide.

A three-part evaluation system: a weighted scorecard, a 10-category use-case guide, and an evaluation-criteria playbook with example responses — everything you need to run a defensible, side-by-side vendor comparison.

What's Inside

  • A weighted scorecard (Excel) that ranks vendors objectively against your real priorities
  • A 10-category use-case guide so you evaluate tools against how you'll actually use them
  • An evaluation-criteria playbook with example responses that separate real capability from sales spin
  • A repeatable selection process drawn from 50+ enterprise vendor evaluations
  • Guidance on weighting each category to your own budget, stack, and constraints

Ready to Choose the Right MarTech Vendor?

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