Simplifying MarTech to Elevate Customer Experience

I help companies enhance the impact of their technology platforms by focusing on customer experience, using design thinking to streamline processes, and implementing strategic initiatives that drive measurable benefits for both customers and the business.

The Mid-Market AI Strategy Assessment

Are you ready to implement AI strategically—or about to waste $100K+ on experiments that never scale?


Most mid-sized businesses buy AI tools first, strategy second. The result? Expensive pilots that don't deliver.


Reveals:

  • Your AI readiness score vs. successful implementers
  • Biggest opportunities for 15-30% efficiency gains
  • The 3 expensive mistakes to avoid
  • Your prioritized 90-day roadmap


Plus: Complimentary consultation to discuss results and explore our 5-Day AI Strategy Workshop.


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Foundations for Customer Growth and Digital Innovation

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Customer-Centered Strategy

Place the customer at the heart of every strategic decision, ensuring all technologies, processes, and teams deliver an exceptional experience.

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Design Thinking Innovation

Apply a design thinking approach to ensure that every digital initiative is grounded in empathy, creativity, and iterative problem-solving.

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Strategic Digital Execution

Execute digital strategies that are not only ambitious but are also achievable, measurable, and adaptable to change.

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Download the Free MarTech Audit Checklist

Gain clarity on your current MarTech ecosystem with this actionable checklist. Identify gaps, streamline processes, and align your technology investments with business goals.

The Experience Lab: Innovating CX Through Design Thinking & MarTech

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Real-Time Attribution: Moving Beyond Last-Click in 2026

By William Flaiz • January 27, 2026
Compare 10 attribution platforms by business type. Real pricing, model breakdowns, and why 73% of marketers still use last-click despite knowing it's wrong.
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AI Audience Segmentation for B2B: The Software Selection Guide

By William Flaiz • January 27, 2026
Compare 8 B2B segmentation tools by budget tier. Real selection criteria, pricing benchmarks, and the data foundations most buyers skip.
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The Real Cost of Your MarTech Stack in 2026 (It's Not the License Fee)

By William Flaiz • January 22, 2026
Enterprise MarTech stacks cost 2-3x the license fee. Benchmarks by company size, hidden cost breakdown, and negotiation tactics.
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Digital Transformation Metrics: The OKR Framework

By William Flaiz • January 20, 2026
Stop tracking activity. Start tracking outcomes. The OKR-based framework with 12 metrics that connect digital investments to real business value.
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Introducing CleanSmart: The No-Code Cure for Messy Data

By William Flaiz • December 31, 2025
Introducing CleanSmart — AI-powered data cleanup that transforms chaotic CRM and marketing data into a single source of truth. No coding required. Try it free today.
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How E-commerce Companies Lose 23% of Revenue to Bad Product Data

By William Flaiz • November 18, 2025
Mid-market retailers leak millions through SKU proliferation, duplicate products, and orphaned variants. Here's the framework to fix product data that's killing your conversions.