Simplifying MarTech to Elevate Customer Experience

I help companies enhance the impact of their technology platforms by focusing on customer experience, using design thinking to streamline processes, and implementing strategic initiatives that drive measurable benefits for both customers and the business.

The Mid-Market AI Strategy Assessment

Are you ready to implement AI strategically—or about to waste $100K+ on experiments that never scale?


Most mid-sized businesses buy AI tools first, strategy second. The result? Expensive pilots that don't deliver.


Reveals:

  • Your AI readiness score vs. successful implementers
  • Biggest opportunities for 15-30% efficiency gains
  • The 3 expensive mistakes to avoid
  • Your prioritized 90-day roadmap


Plus: Complimentary consultation to discuss results and explore our 5-Day AI Strategy Workshop.


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Foundations for Customer Growth and Digital Innovation

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Customer-Centered Strategy

Place the customer at the heart of every strategic decision, ensuring all technologies, processes, and teams deliver an exceptional experience.

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Design Thinking Innovation

Apply a design thinking approach to ensure that every digital initiative is grounded in empathy, creativity, and iterative problem-solving.

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Strategic Digital Execution

Execute digital strategies that are not only ambitious but are also achievable, measurable, and adaptable to change.

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Download the Free MarTech Audit Checklist

Gain clarity on your current MarTech ecosystem with this actionable checklist. Identify gaps, streamline processes, and align your technology investments with business goals.

The Experience Lab: Innovating CX Through Design Thinking & MarTech

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Why Smart Pharma Companies Hire Fractional Executives for Digital Transformation

By William Flaiz • July 21, 2025
Why leading pharma companies choose fractional executives over full-time hires for digital transformation. Speed, expertise, and ROI analysis with decision framework.
A man is typing on a laptop computer with a screen that says ai.

I've Been Implementing AI in Marketing Since 2012. Here's What Actually Works in Pharma

By William Flaiz • July 11, 2025
Clinical trial mindset that works for drug development kills AI implementation. Real strategies from 13 years of digital marketing AI and pharma experience.
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Why 73% of Pharma Digital Transformations Fail (And How the 27% Succeed)

By William Flaiz • July 8, 2025
Learn the 3-step framework that separates successful pharma digital transformations from failures. Real Novartis experience and AI strategy insights included.
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Strategic How-To: Evolving from Multi-Channel to Omni-Channel

By William Flaiz • June 27, 2025
CMO guide to transitioning from multi-channel marketing to unified omni-channel strategy with proven measurement frameworks and optimization tactics.
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Case Study: Why I Built a Betting AI App to Solve Marketing's AI Problem

By William Flaiz • June 20, 2025
CMO struggling with AI investment? I tested frameworks in sports betting where every prediction costs real money. Here's what it taught me about marketing ROI.
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How a Simple AI Assessment Revealed My Biggest Strategic Gaps

By William Flaiz • June 13, 2025
A 24-question AI readiness evaluation revealed gaps in my strategic approach to AI integration. Here's what I learned and the framework that can help you assess your own AI preparedness.