Simplifying MarTech to Elevate Customer Experience

I help companies enhance the impact of their technology platforms by focusing on customer experience, using design thinking to streamline processes, and implementing strategic initiatives that drive measurable benefits for both customers and the business.

The Mid-Market AI Strategy Assessment

Are you ready to implement AI strategically—or about to waste $100K+ on experiments that never scale?


Most mid-sized businesses buy AI tools first, strategy second. The result? Expensive pilots that don't deliver.


Reveals:

  • Your AI readiness score vs. successful implementers
  • Biggest opportunities for 15-30% efficiency gains
  • The 3 expensive mistakes to avoid
  • Your prioritized 90-day roadmap


Plus: Complimentary consultation to discuss results and explore our 5-Day AI Strategy Workshop.


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Foundations for Customer Growth and Digital Innovation

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Customer-Centered Strategy

Place the customer at the heart of every strategic decision, ensuring all technologies, processes, and teams deliver an exceptional experience.

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Design Thinking Innovation

Apply a design thinking approach to ensure that every digital initiative is grounded in empathy, creativity, and iterative problem-solving.

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Strategic Digital Execution

Execute digital strategies that are not only ambitious but are also achievable, measurable, and adaptable to change.

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Download the Free MarTech Audit Checklist

Gain clarity on your current MarTech ecosystem with this actionable checklist. Identify gaps, streamline processes, and align your technology investments with business goals.

The Experience Lab: Innovating CX Through Design Thinking & MarTech

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Your Competitors Are Automating. You're Still Cleaning Data Manually. Here's Why That's a Problem.

By William Flaiz • October 10, 2025
Manual data cleanup is killing your automation speed. Learn why clean data accelerates automation and discover 3 signs you're falling behind competitors.
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The $500K Question: Why Your MarTech Stack Isn't Delivering ROI

By William Flaiz • October 7, 2025
Companies spend $500K+ on Salesforce, HubSpot, Marketo but see poor ROI. The real problem? Dirty data. Get our actionable audit framework to fix it.
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Your Marketing Data is Lying to You (And It's Costing You Deals)

By William Flaiz • October 1, 2025
A sales rep spent 3 days chasing a lead that didn't exist. Here's how bad CRM data sabotages revenue—and the 5-7% solution that fixes it.
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The Executive's Guide to Digital Property Audits: A Strategic Framework for Enterprise Digital Portfolio Management

By William Flaiz • August 25, 2025
Strategic framework for pharmaceutical executives to audit digital portfolios while managing regulatory compliance, decision fatigue, and global market complexity.
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Digital Debt Is Killing Your Marketing Budget — Here's How to Calculate the Real Cost

By William Flaiz • August 18, 2025
Learn how digital debt from fragmented MarTech stacks drains your marketing budget. Use a proven framework to calculate costs and optimize for growth, inspired by real-world transformations.
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The Great Digital Cleanup: Why Legacy Tech Debt Costs More Than New Builds

By William Flaiz • August 11, 2025
Fortune 500 audit reveals $67M in hidden legacy costs. The consolidation framework that saved enterprises $200M+ in digital transformation.