Simplifying MarTech to Elevate Customer Experience

I help companies enhance the impact of their technology platforms by focusing on customer experience, using design thinking to streamline processes, and implementing strategic initiatives that drive measurable benefits for both customers and the business.

The Mid-Market AI Strategy Assessment

Are you ready to implement AI strategically—or about to waste $100K+ on experiments that never scale?


Most mid-sized businesses buy AI tools first, strategy second. The result? Expensive pilots that don't deliver.


Reveals:

  • Your AI readiness score vs. successful implementers
  • Biggest opportunities for 15-30% efficiency gains
  • The 3 expensive mistakes to avoid
  • Your prioritized 90-day roadmap


Plus: Complimentary consultation to discuss results and explore our 5-Day AI Strategy Workshop.


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Foundations for Customer Growth and Digital Innovation

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Customer-Centered Strategy

Place the customer at the heart of every strategic decision, ensuring all technologies, processes, and teams deliver an exceptional experience.

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Design Thinking Innovation

Apply a design thinking approach to ensure that every digital initiative is grounded in empathy, creativity, and iterative problem-solving.

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Strategic Digital Execution

Execute digital strategies that are not only ambitious but are also achievable, measurable, and adaptable to change.

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Download the Free MarTech Audit Checklist

Gain clarity on your current MarTech ecosystem with this actionable checklist. Identify gaps, streamline processes, and align your technology investments with business goals.

The Experience Lab: Innovating CX Through Design Thinking & MarTech

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The Executive's Guide to Digital Property Audits: A Strategic Framework for Enterprise Digital Portfolio Management

By William Flaiz • August 25, 2025
Strategic framework for pharmaceutical executives to audit digital portfolios while managing regulatory compliance, decision fatigue, and global market complexity.
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Digital Debt Is Killing Your Marketing Budget — Here's How to Calculate the Real Cost

By William Flaiz • August 18, 2025
Learn how digital debt from fragmented MarTech stacks drains your marketing budget. Use a proven framework to calculate costs and optimize for growth, inspired by real-world transformations.
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The Great Digital Cleanup: Why Legacy Tech Debt Costs More Than New Builds

By William Flaiz • August 11, 2025
Fortune 500 audit reveals $67M in hidden legacy costs. The consolidation framework that saved enterprises $200M+ in digital transformation.
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From 1,200 Sites to Strategic Success: A $12M Digital Transformation

By William Flaiz • August 4, 2025
Step-by-step framework that reduced pharmaceutical website costs by 52%. Includes compliance considerations and implementation roadmap.
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The Executive's Guide to AI Strategy: Beyond Pilots to Production

By William Flaiz • July 25, 2025
Strategic framework for executives to move AI initiatives from pilot phase to full production in regulated industries with proven risk management.
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Why Smart Pharma Companies Hire Fractional Executives for Digital Transformation

By William Flaiz • July 21, 2025
Why leading pharma companies choose fractional executives over full-time hires for digital transformation. Speed, expertise, and ROI analysis with decision framework.